Monday, February 7, 2011

For Reals?

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This is the new Sherwin Williams logo:
















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3 Comments:

Blogger DJ said...

WHAT? that is so bizarre. and ominous. and . . . doesn't give off a green/earth-friendly vibe at ALL. and it looks cheap. like something you'd see on a bus stop bench advertisement for a local home-repair company in chicago in 1983. REALLY?

February 7, 2011 at 3:17 PM  
Anonymous Anonymous said...

I know! It's hideous in, like, five different ways, not the least of which it looks like toxic goo (or blood) covering the good earth. I don't know why I say "like" covering the earth, because it proclaims it right there: "Cover the Earth." And the SWP makes it looks like some sort of horrible chemical. It's fantastically terrible. You don't usually see a national campaign go this wrong.

February 7, 2011 at 7:56 PM  
Blogger DJ said...

i know. at least the short-lived, ill-conceived Gap redesign was merely boring. it didn't leave you with a chemical rash and a stinging sensation in your nose.

lorda.

. . .

(TRUE STORY: my word verification for this post is "vert." i choose to think of it as a cute german saying "firth." so there you go.)

February 9, 2011 at 3:00 PM  

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